As the Co-CEO of TickPick (a no fee ticket marketplace), I have helped contribute to our Super Bowl ticket guide over the last eight years. Since 2018, the answer to when is the best time to buy Super Bowl Tickets has consistently been 3-5 days before the game. This even held true with Super Bowl LV, despite the event being reduced capacity due to the Covid-19 pandemic. With that said, how and where you buy your tickets matter.
So as far as where you should buy Super Bowl 2022 tickets – and of course we’re biased – we recommend taking a look at tickets on TickPick, as we have no-fee Super Bowl LVI tickets that are 10% cheaper than our major competitor. But don’t take our word for it, we’re confident after you do your own research you’ll come to the same conclusion. Continue reading for everything you need to know about buying Super Bowl tickets.
- 1 How Much are Super Bowl Tickets?
- 2 How to Buy Super Bowl Tickets
- 3 Super Bowl Zone Seating
- 4 When Should You Buy Super Bowl Tickets?
- 5 The Best Place to Buy Super Bowl Tickets
- 6 NFL On Location Super Bowl Tickets
- 7 How are Super Bowl Tickets Distributed?
- 8 Super Bowl Sweepstakes
- 9 Super Bowl Lottery Tickets
- 10 How to Get Cheaper Super Bowl Tickets
How Much are Super Bowl Tickets?
On average, Super Bowl tickets cost between $3,000-6,000 per ticket. For Super Bowl LV, prices were incredibly volatile due to the limited capacity, with the cheapest tickets listed at over $10,000 at one point, before falling back into the average range.
Pricing can vary greatly based on the location of the seats, the participating teams and the time at which the tickets are purchased (not to mention the impact of reduced capacity). For the last full capacity Super Bowl, the cheapest Super Bowl LIV ticket was about $4,275 and the average Super Bowl ticket price was about $6,370.
How to Buy Super Bowl Tickets
Unless you’re lucky enough to win the Super Bowl ticket lottery as a season ticket holder for the hosting team, are gifted tickets, or have a family member playing on one of the two Super Bowl teams, the most common route to secure Super Bowl tickets is by buying them on the resale market, otherwise known as the “secondary market.” Contrary to what the general public believes, buying Super Bowl 2022 tickets from reputable sellers is absolutely safe when buying through a legitimate site like TickPick, where there’s a 100% BuyerTrust Guarantee.
In years past the NFL issued hard stock Super Bowl tickets that have numerous safety features put in place so they cannot be duplicated, such as thermal ink and advanced hologram technology. For 2021 and beyond the Super Bowl is using mobile transfer, which is just as secure.
With that said, you’ll naturally want to price shop when looking to buy Super Bowl tickets. We encourage you to shop for the cheapest Super Bowl ticket prices across numerous sites, but at the end of the day, you’ll want to deal with a company that communicates well and can answer the questions that you have.
When looking to buy Super Bowl tickets, the three biggest things to consider are:
- Which tickets to buy: zone seats vs. specific seats
- When to buy your tickets: now or later?
- Where to buy your tickets: trust, communication, and price
Super Bowl Zone Seating
So you’ve researched tickets, found the best seats for the best price, whipped out your credit card, and are ready to buy them. That’s when you realize that the ticket just gives you a ZONE, and not a section or row! Seems like a scam, doesn’t it?
Luckily for you, it isn’t! Zone Seating is your best chance to get a great deal on Super Bowl tickets. You may ask, what is zone seating? Ticket brokers selling Super Bowl tickets are often not given a specific seat assignment, but rather just a zone. This is because ticket brokers are selling season ticket holders’ tickets, and seat assignments are not given until the week of the game. When there are specific seats that you can buy today versus these general zones, the zone tickets often sell at a discounted price.
In the above example, tickets for the “Upper Level Corner” section would guarantee you seats in sections 302-304, 317-319, 327-329, 342-344. This is a great way to save money, as the cheapest “exact” listing for tickets in section 304 are $8,305 for what could be worse seats than what you’d ultimately receive for a zone listing purchase.
If you are paying $5,000+, it’s understandable that you want the tickets sent to you ASAP. However, because most seat assignments aren’t given until the week of, tickets listed by zone would be transferred to you by no later than Saturday, February 5th.
Although tickets sold by zone may sound non-traditional, roughly half of Super Bowl tickets available for sale are zone seats, and it’s the key to buying cheap Super Bowl tickets. And as long as you buy tickets from a legitimate vendor, you’ll know when and where you’ll be able to pick up Super Bowl tickets well in advance. Contact our support team at 845-538-4567 or [email protected] if you have any further questions
When Should You Buy Super Bowl Tickets?
Generally, Super Bowl tickets become cheaper as the game approaches. Data from a New York Times article suggests that prices are at their highest right after the conference championship games end, when fans’ spirits and BACs (blood alcohol content levels) are still high. Prices usually continue to fall as the two-week period comes to a close; with the sweet spot typically being 3-5 days prior to the Super Bowl. However, this is not guaranteed, which is why we suggest you sign up for our Super Bowl newsletter.
Normally we like to look back at the previous year’s Super Bowl to help inform what the next year may look like. However, Super Bowl LV was the most unique ever, given the reduced capacity while taking place during a global pandemic. Pricing was incredibly volatile. The Friday before that Super Bowl, the get-in price had dropped down to $5,135, which was down 46% from the high on the Monday following the AFC/NFC Championship games ($9,492 per ticket). As we headed into Super Bowl weekend, pricing began to stabilize in that $5,000 dollar range, with some tickets being available after kickoff for nearly half that.
Rather than analyze Super Bowl 55 more, let’s look back at a couple past Super Bowls with significant price changes as examples.
Super Bowl 52 ticket prices peaked in advance of the AFC/NFC championship games. The reason for this is that the Minnesota Vikings had just won at the last second against the New Orleans Saints, and were one game away from becoming the first host team to play in the Super Bowl. We saw a ton of purchasing activity taking place much earlier than usual, with local fans looking to lock in prices with the expectation that if the Vikings advanced we’d be looking at the most expensive Super Bowl ticket ever.
But the Eagles beat the Vikings to advance to the Super Bowl, and you had a flood of tickets being relisted on the market from all those Vikings fans that bought early. That lead to steep declines in prices, that is until we got within 4-5 days of the game. There were two reasons for this. The demand from Eagles fans was greater than the market anticipated and the NFL began controlling inventory more closely through their own exchange, NFL On Location.
And yet, after that initial pop, the market began to settle down again. There were fewer people traveling to Minneapolis without a ticket, which helped explain the timing of the spike. The market continued to dip up until game-time, which ended up being the last year we saw significant pricing decreases the weekend of the Super Bowl in 2018.
Super Bowl 54 ticket prices, on the other hand, was textbook example as to why buying tickets 3-5 before the Super Bowl is typically the best option. The Kansas City Chiefs were playing in their first Super Bowl in 50 years and the high prices we’ve come to expect right after Championship weekend more or less stayed at that level for the next ten days or so. Finally, three days before the game we saw the market give as more inventory came on the market. That ended up being the perfect time to buy cheap Super bowl tickets (or at least reasonably cheap).
What took placed in the following days is what can happen when everyone is waiting for the market to keep dropping. There was such an influx of Kansas City fans in Miami without tickets that market shot way back up the following day. The buying frenzy continued heading into Super Bowl Sunday, where nearly a third of all our Super Bowl 54 sales were made. Tickets were moving incredibly fast and although there was a slight dip in the average listing price, many fans ended up spending more than they had intended to ensure they didn’t miss the game in 2020.
Here are some important factors that will impact pricing in Los Angeles in 2022.
- Super Bowl LVI will likely be the first major international event to take place with 100% capacity.
- It will be the first Los Angeles area Super Bowl since 1993.
- It’s the first Super Bowl in California since 2016.
- It’s the first Super Bowl to be played in a dome since 2018.
The Best Place to Buy Super Bowl Tickets
TickPick offers the best tickets, prices, and features around. For one, it’s guaranteed that you’re going to be paying a hefty premium for Super Bowl tickets. So why pay an extra 20, 25 or even 30 percent for tickets in service fees alone? That’s what happens when you buy tickets from our competitors like Stubhub. 30% added to the listed ticket price means an already-expensive $4,000 ticket will cost an extra $1,200!
Why pay that when you could be buying no-fee Super Bowl tickets from TickPick? Not only that, but we have a ticket rating system to make sure you understand the quality of your seats, and a bidding system as well! Not convinced yet? Take a look for yourself and view Super Bowl LVI Tickets.
No matter what combination of variables apply to you, here’s what we recommend for Super Bowl LVI:
- Monitor Super Bowl 56 tickets here on TickPick frequently.
- Familiarize yourself with our Super Bowl Seating Chart Guide
- Be ready to pull the trigger at any time (if you find something you like, act)
- Check out our post on the History of Super Bowl Ticket Prices.
- Talk to one of our Super Bowl ticket specialists here at TickPick. Phone #: 845-538-4567 or Email: [email protected].
NFL On Location Super Bowl Tickets
Super Bowl tickets are available for sale from the NFL’s on Location service, which is more or less a ticket brokerage extension of the NFL. Unfortunately, the NFL on Location is actually selling Super Bowl tickets for prices substantially higher than resale sites like TickPick.
Why? First off, because they can (specifically because they spent millions of dollars on a deal with the NFL for access to Super Bowl tickets, and furthermore, they are partly owned by the NFL). Secondly, as part of that deal, they need to package those tickets and include accessories that don’t necessarily cost that much, but allow them to demand a premium price.
We are all about pricing shopping, so it’s worth checking out what they have available, just always remember when making a comparison on prices, always make sure to compare the final price, as other ticket sites add on fees at checkout.
How are Super Bowl Tickets Distributed?
The distribution of Super Bowl tickets is controlled by the NFL. *In a normal year*, they distribute 75% of tickets to the teams while the remainder is given to media, partners, and sponsors as well as sold via packages that are mostly bought by ticket brokers since it’s so far in advance of the Super Bowl. This year’s Super Bowl is anything but normal, so all we know for sure is that 7,500 vaccinated frontline healthcare workers in the Tampa Bay area will be provided with tickets.
Here’s how the National Football League has historically distributed tickets:
- Super Bowl teams share 35% – 17.5% are given to each team, with the majority of them given to season ticket holders & players.
- Host team gets 5% – majority distributed to season ticket holders.
- Remaining 29 teams share 34.8% – 1.2% for each team distributed to players, media, partners etc.
- NFL league offices retains 25.2% – tickets are typically sold to partners, media and sponsors.
However, the NFL changed the allocation of Super Bowl tickets in 2017 and that will carry over into 2022. In 2017, they announced that they are going to allocate 6,000 tickets away from the teams playing in the Super Bowl to the NFL On Location Experience company. NFL On Location is the concierge service that will be selling Super Bowl packages for above face value (and potentially above market value as well).
Super Bowl Sweepstakes
PepsiCo., Snickers, GMC, ShopRite, McDonalds and even the NFL give a few of the golden tickets out for free. If you’re not lucky enough to snag one of those few free tickets, then you can just write a letter. It’s that easy. Your chances are still very slim, but you can qualify for a face value ticket for the Super Bowl by writing a letter to the NFL between February and June of the preceding year. The NFL uses this system, rather than offering them up to the general public because of the enormous demand.
Super Bowl Lottery Tickets
In years past, the NFL offered a lottery system to give a lucky few Super Bowl tickets at face value. This system changed for Super Bowl 52 and 53. For your reference, below are the details straight from the NFL. This information can also be found on the NFL FAQ.
The NFL’s success is owed to the love our fans have for their teams and the game. To say thank you, we want to give some of our greatest and most loyal fans the opportunity to attend the big game.
Throughout the 2019 season, our teams will surprise fans with free tickets to Super Bowl LIV in Miami. By the season’s end, we will give away a total of 500 free Super Bowl tickets.
These tickets will be given to our most deserving fans, those who exemplify the heart of their team’s spirit. From community heroes to the most avid followers, we hope to create once-in-a-lifetime experiences for NFL fans around the globe.
We know we can’t give everyone Super Bowl tickets, but this is one of the many ways we want to show our appreciation to you — our fan — for everything you do to support the game.
Please note that we will continue to hold the ADA lottery, unchanged from years past. Entries for the ADA lottery are accepted between February 1 and June 1 of the year preceding the Super Bowl. ADA requests should be sent to:
Super Bowl ADA Random Drawing
345 Park Avenue
New York, NY 10154
How to Get Cheaper Super Bowl Tickets
Most other ticket marketplaces charge high service fees in addition to the listed price, but not TickPick. Here at TickPick, we have no service fees, making us your source for cheaper Super Bowl tickets on the secondary market. If you haven’t used TickPick before, you can sign up with the link below for $10 off your first purchase. If you have any questions regarding Super Bowl tickets, please feel free to submit a request here.