Even as the Co-CEO and Co-Founder of TickPick (a no fee ticket marketplace), I understand that it’s challenging to buy Super Bowl tickets. In addition to the fact that we are talking about thousands of dollars, the stress of deciding when to buy Super Bowl tickets, where to sit, and how to get the best deal on 2020 Super Bowl tickets for the Kansas City Chiefs vs. the San Francisco 49ers can be overwhelming.
In 2014, I started this Super Bowl guide and our newsletter to help my friends decide when they should buy Super Bowl tickets. The answer to this question is: it depends. With that said, if you look at historical data, the best time to buy Super Bowl tickets is typically 3-to-5 days in advance. As for where you should buy tickets – and of course we’re biased – we guarantee that we have the cheapest Super Bowl 54 tickets (that’s because we only charge sellers a commission and charge absolutely no additional fees to the buyer).
- 1 How Much are Super Bowl Tickets?
- 2 How to Buy Super Bowl Tickets
- 3 Why Use TickPick to Buy Super Bowl Tickets?
- 4 The Best Place to Buy Super Bowl Tickets
- 5 Super Bowl Tickets Face Value 2020
- 6 NFL On Location Super Bowl Tickets
- 7 Super Bowl Zone Seating
- 8 How are Super Bowl Tickets Distributed?
- 9 Super Bowl Sweepstakes
- 10 Super Bowl Lottery Tickets
How Much are Super Bowl Tickets?
On average, Super Bowl tickets cost between $3,000-6,000 per ticket. However, prices can vary greatly based on the location of the seats, the participating teams and the time at which the tickets are purchased. Last year, the cheapest 2019 Super Bowl ticket was about $3,500 and the average Super Bowl ticket price was about $7,300.
How to Buy Super Bowl Tickets
Unless you are lucky enough to win the lottery as a season ticket holder or are gifted tickets from work, the main way to secure Super Bowl tickets is by buying them on the resale market, otherwise known as the “secondary market.” Contrary to what the general public believes, buying Super Bowl tickets from reputable sellers is 100% safe. Super Bowl tickets have numerous safety features put in place so they cannot be duplicated, such as thermal ink and advanced hologram technology.
With that said, you’ll naturally want to price shop when looking to buy Super Bowl tickets. We encourage you to shop for the cheapest Super Bowl ticket prices across numerous sites, but at the end of the day, you’ll want to deal with a company that communicates well and can answer the questions that you have.
When looking to buy Super Bowl tickets, the three biggest things to consider are:
- Which tickets to buy: zone seats vs. specific seats
- When to buy your tickets: now or later?
- Where to buy your tickets: trust, communication, and price
Why Use TickPick to Buy Super Bowl Tickets?
It’s simple, tickets for a major event like the Super Bowl will ultimately be cheaper on TickPick (often by hundreds or thousands of dollars) over competitor sites who charge buyers anywhere from 10-30% in service fees.
Super Bowl Ticket Prices Shown on StubHub (Before Fees are Applied)
Take a look at this example of a ticket listing on both StubHub and TickPick below as of 1/20/20, which are for upper level Super Bowl seats in Upper Corner Section 335, Row 29. These tickets are listed on StubHub at $4,651 per seat, before fees are applied.
When a user clicks through to checkout, however, prices skyrocket to over $6,156 per ticket, which amounts to a service fee of over 30%!
Price at Checkout on StubHub Once Fees are Applied
Super Bowl Ticket Price on TickPick (No Fees)
Now take a look at the exact same seats that are listed on TickPick, which seem to be priced higher than they were on StubHub (at first glance).
If a user wished to purchase these exact same seats in Section 335, Row 29, a user could purchase a pair of tickets for $5,758 per ticket. That user would save a Super Bowl buyer $791.96 by purchasing these exact same upper level seats on TickPick over the same seats from a site that adds fees like StubHub.
Keep in mind that these tickets are upper level seats that are among the cheaper tickets a user can buy just to get into the stadium, and as the seats get better, prices can get much more expensive, as will the fees on sites like StubHub. The more expensive the seats, the greater the savings is when using TickPick.
When Should You Buy Super Bowl Tickets?
Traditionally, Super Bowl tickets become cheaper as the game approaches. Data from a New York Times article suggests that prices are at their highest right after the conference championship games, when fans’ spirits and BACs (blood alcohol content levels) are still high. Prices usually continue to fall as the two-week period comes to a close; however, this is not guaranteed, which is why we suggest you sign up for our Super Bowl update email.
Here are some important factors that will impact pricing in Miami for 2020.
- The Super Bowl is back in Florida for the first time since 2010. That year, the game also took place in Miami, which is one of the most popular Super Bowl destination cities.
- Florida is well-known for having a significant population of people who were born in the Northeast. If an AFC or NFC East team reaches the Super Bowl (or both), we can expect that to drive prices up.
- Hard Rock Stadium is the smallest venue that the Super Bowl will have been played in since Super Bowl 49 in Arizona.
TickPick on Yahoo Finance Discussing when to Buy 2019 Super Bowl Tickets
Prior Super Bowls with significant price changes that we can learn from:
Super Bowl 48 ticket prices started to decrease drastically 5 days before the game. The interesting part of that Super Bowl (aside from the fact it was played outdoors in the cold at MetLife Stadium) was that anytime tickets fell below $2,000, those tickets were purchased immediately. From the Tuesday to the Thursday before the Super Bowl, ticket prices remained fairly consistent and for the more conservative fan, this would have been a perfect time to buy cheap Super bowl tickets (or at least reasonably cheap).
Super Bowl 49 ticket prices, on the other hand, were nothing like what we’ve seen before or since. Ticket prices were the cheapest after the match up was set, and prices continued to climb to an average of over $7,000 per seat with the big game a week away. The market then came down a bit over the next two days to just over $6,000 per ticket, only to spike again to an unprecedented average price of just under $12,000 a ticket.
So what was so different about 2015 that made ticket prices skyrocket? For starters, the Seahawks were trying to repeat as Super Bowl Champions and Arizona is a much shorter flight from Seattle than New York was the previous year. This increased the number of potential Super Bowl buyers, and Seattle is the 4th-richest city in America (according to Bloomberg).
Which city is the 5th-richest in America? None other than Boston. The New England Patriots were playing in their 6th Super Bowl since 2001, so you’d think the pool of potential buyers would be small, but with Tom Brady supposedly being towards the end of his career, many fans figured it could be the last chance to see him in the big game. Two strong fan bases with disposable income is a pretty good recipe for an increase in ticket prices.
But fan bases alone did not create this market. If the fan bases were the matches that ignited the fire, then the amount of tickets sold two weeks before the game was the gasoline poured on top. The steep drop in inventory resulted in a huge spike in ticket prices. Purchasing never slowed down enough for the market to fully recover, and the end result was the most expensive Super Bowl in history.
The Best Place to Buy Super Bowl Tickets
TickPick offers the best tickets, prices, and features around. For one, you’re going to be paying a hefty premium for Super Bowl tickets guaranteed. So why pay an extra 10, 15, or even 20 percent for tickets? That’s what happens when you buy tickets from our competitors such as Stubhub. 20% added to the listed ticket price means an already-expensive $2000 ticket will cost an extra $400!
Why pay that when you could be buying no fee Super Bowl Tickets from TickPick? Not only that, but we have a ticket rating system to make sure you understand the quality of your seats, and a bidding system as well! Not convinced yet? Take a look for yourself and view Super Bowl LIV Tickets.
No matter what combination of variables apply to you, here’s what we recommend for Superbowl 2020:
- Monitor Super Bowl 54 tickets here on TickPick frequently.
- Familiarize yourself with our Super Bowl Seating Chart Guide
- Be ready to pull the trigger at any time (if you find something you like, act)
- Plan to buy your Super Bowl tickets before Thursday 1/30/20.
- Check out our post on the History of Super Bowl Ticket Prices.
- Talk to one of our Super Bowl ticket specialists here at TickPick. Phone #: 845-538-4567 or Email: [email protected].
Super Bowl Tickets Face Value 2020
The face value of Super Bowl tickets varies year over year, usually increasing season after season. For Super Bowl 50, the face value of tickets ranged between $800-$2500, depending on the location of the seats. For Super Bowl 51, the face values climbed to $800 to $2,750. For Super Bowl 52 the face values ranged from $950 to $5,000. The $950 face value tickets are found in the upper level end zone sections, with the upper level corner sections a bit more at $1,250. The lower level seats start at a face value of $2,700, with second tier club seats at $3,500. The most expensive face values for the game are located in the Delta Sky360 Club seats at $5,000.
For Super Bowl 54, the face value is expected to hit an all-time high in Miami.
How can you get Super Bowl tickets at face value?
If you’re an NFL season ticket holder, you’re automatically entered into a lottery for a chance to buy face value Super Bowl tickets. Preference is based on a number of criteria, including whether or not your team is in the big game, type of seats owned, number of seats owned, and number of seasons you’ve owned those seats. Now, if you happen to be one of the lucky winners of a Super Bowl seat, you’ll get to pick up your Super Bowl tickets on game day.
NFL On Location Super Bowl Tickets
(Updated: January 15, 2020) Super Bowl tickets are available for sale from the NFL’s on Location service, which is more or less a ticket brokerage extension of the NFL. Unfortunately, the NFL on Location is actually selling Super Bowl tickets for prices substantially higher than resale sites like TickPick. Why? First off, because they can (specifically because they spent millions of dollars on a deal with the NFL for access to Superbowl tickets, and furthermore, they are partly owned by the NFL). Secondly, as part of that deal, they need to package those tickets and include accessories that don’t necessarily cost that much, but allow them to demand a premium price. The difference from our cheapest pair of tickets and theirs is $1,633 as of 1/15/20. We are all about pricing shopping, so it’s worth checking out what they have available, just always remember when making a comparison on prices, always make sure to compare the final price, as every other site and exchange has hidden fees that can be between 10% to 25%.
Super Bowl Zone Seating
So you’ve researched tickets, found the best seats for the best price, whipped out your credit card, and are ready to buy them. That’s when you realize that the ticket just gives you a ZONE, and not a section or row! Seems like a scam, doesn’t it?
Luckily for you, it isn’t! Zone Seating is your best chance to get a great deal on Super Bowl tickets. You may ask, what is zone seating? Ticket brokers selling Super Bowl tickets are often not given a specific seat assignment, but rather just a zone. This is because ticket brokers are selling season ticket holders’ tickets, and seat assignments are not given until the week of the game. When there are specific seats that you can buy today versus these general zones, the zone tickets often sell at a discounted price.
In the above example, tickets for the “Lower Level End Zone” section would guarantee you seats in sections 101 through 107 or sections 129 through 135. This is a great way to save money, as the cheapest “exact” listing for tickets in section 134 are $6,109 for what could be worse seats than what you’d ultimately receive for a zone listing purchase.
If you are paying $5,000+, it’s understandable that you want the tickets sent to you ASAP. However, because most seat assignments aren’t given until the week of, tickets listed by zone require a local pick-up the weekend of the Super Bowl. Although tickets sold by zone may sound non-traditional, roughly half of Super Bowl tickets available for sale are zone seats, and it’s the key to buying cheap Super Bowl tickets. And as long as you buy tickets from a legitimate vendor, you will know when and where you’ll be able to pick up Super Bowl tickets well in advance. Have more questions? Check out our Super Bowl Seating Chart Guide.
How are Super Bowl Tickets Distributed?
The distribution of Super Bowl tickets is controlled by the NFL, who distributes 75% of tickets to the teams while the remainder is given to media, partners, and sponsors as well as sold via packages that are mostly bought by ticket brokers since it’s so far in advance of the Super Bowl.
Here’s how the National Football League breaks down ticket distribution:
- Super Bowl teams share 35% – 17.5% are given to each team, with the majority of them given to season ticket holders & players.
- Host team gets 5% – majority distributed to season ticket holders.
- Remaining 29 teams share 34.8% – 1.2% for each team distributed to players, media, partners etc.
- NFL league offices retains 25.2% – tickets are typically sold to partners, media and sponsors.
However, the NFL changed the allocation of Super Bowl tickets in 2017 and that will carry over into 2020. In 2017, they announced that they are going to allocate 6,000 tickets away from the teams playing in the Super Bowl to the NFL On Location Experience company. NFL On Location is a fancy name for a concierge service which will be selling Super Bowl packages for above face value (and potentially above market value as well).
Super Bowl Sweepstakes
PepsiCo., Snickers, GMC, ShopRite, McDonalds and even the NFL give a few of the golden tickets out for free. If you’re not lucky enough to snag one of those few free tickets, then you can just write a letter. It’s that easy. Your chances are still very slim, but you can qualify for a face value ticket for the Super Bowl by writing a letter to the NFL between February and June of the preceding year. The NFL uses this system, rather than offering them up to the general public, because of the enormous demand.
Super Bowl Lottery Tickets
In years past, the NFL offered a lottery system to give a lucky few Super Bowl tickets at face value. This system changed for Super Bowl 52 and 53. For your reference, below are the details straight from the NFL. This information can also be found on the NFL FAQ.
The NFL’s success is owed to the love our fans have for their teams and the game. To say thank you, we want to give some of our greatest and most loyal fans the opportunity to attend the big game.
Throughout the 2019 season, our teams will surprise fans with free tickets to Super Bowl LIV in Miami. By the season’s end, we will give away a total of 500 free Super Bowl tickets.
These tickets will be given to our most deserving fans, those who exemplify the heart of their team’s spirit. From community heroes to the most avid followers, we hope to create once-in-a-lifetime experiences for NFL fans around the globe.
We know we can’t give everyone Super Bowl tickets, but this is one of the many ways we want to show our appreciation to you — our fan — for everything you do to support the game.
Please note that we will continue to hold the ADA lottery, unchanged from years past. Entries for the ADA lottery are accepted between February 1 and June 1 of the year preceding the Super Bowl. ADA requests should be sent to:
Super Bowl ADA Random Drawing
345 Park Avenue
New York, NY 10154