It’s been a few months since the last round of Kendrick Lamar buzz, when the Pulitzer prize-winning rapper’s name appeared on a few summer music festival lineups including Montreal’s Osheaga Festival.
Though Kendrick didn’t seize the moment to drop any word on his upcoming album, we didn’t think it would be very much longer before he did. Now, after three cryptic Instagram posts, fans are swirling with the possibility of Kendrick, in fact, teasing his highly anticipated follow-up to 2017’s DAMN.?
The abstract images are representative of Kendrick Lamar and frequent collaborator Dave Free’s “new multi-lingual, at service company” pgLang. As described in the press release, “pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all.”
Dave Free said in a statement, “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships.” Kendrick Lamar adds, “Selfless. Reset.” What could the launch of pgLang mean for the new Kendrick Lamar album? We think it means a release is coming soon.
The pgLang website, though perpetuating the company’s cryptic nature, contains a “visual mission statement” that we believe to contain multitudes of the new, previously unheard and unseen Kendrick Lamar.
Not only does the video include potential guests on the upcoming LP
—Jorja Smith, Baby Keem
—but towards the end of the video you can hear what sounds like clips of brand new Kendrick Lamar music. You can check out a snippet of the “visual mission statement” below, and the full video here, at pgLang’s website.
Is it possible that the appearance of actress Yara Shahidi means she will appear in future Kendrick Lamar music videos, or that she is simply signed on as a creative contributor to pgLang, or both? Could this new company be Kendrick’s creative innovation to a forthcoming album release? Or, has he created pgLang outside of his musician/rapper aims?
We think the arrival of pgLang, and the pgLang insert in the LA Times, are big signals towards a rapidly approaching Kendrick Lamar album drop. It’s been nearly three years since he dropped the critically acclaimed and endlessly magnificent DAMN., which is an amount of time he usually doesn’t let pass before coming back with more material.
Check back with us soon, as we think a new Kendrick Lamar single is bound to appear before too long. Perhaps Kendrick will even make it in time for our Spring Break playlists?