Three years into their career, Migos—the three member hip-hop group from Lawrenceville, Georgia—released “Versace”, their first viral rap hit. The song was remixed and then performed by Drake at the 2013 iHeartRadio Music Awards, a true honor in itself. “Versace” was followed up by “Look At My Dab“, the first of many hits from Migos that doubly serve as shorthand for popular culture.
Then, Donald Glover has Migos on his new television series Atlanta, where the group introduces themselves as The Migos. During Glover’s acceptance speech at the Golden Globes, the artist thanked the group and even called them “the Beatles of this generation“, making an even wider audience wonder exactly who these guys are.
Meanwhile, Migos are hard at work creating “Bad and Boujee” with Atlanta based hitmaker Metro Boomin acting as producer. Once the song was out there, it was almost immediately on the heels of Rae Sremmurd’s “Black Beatles”, putting Atlanta on the map for having the top two rap singles on the Billboard 100. But it wasn’t long before the contagious quality of “Bad and Boujee” surpassed that of Sremmurd’s “Black Beatles”, and made the slow climb up to No. 1.
The charisma and creative flair of Migos is extremely palpable and was first witnessed at the release of “Versace”. But as the years have gone on, this R&B collective has only grown more confident in their ability and has truly mastered what makes their audience vibe. Today, Migos have dropped their sophomore album after several months of teasers. And the new record, titled Culture, is definitely a victory, and solidifies them as the most influential rap crew of the last few years. You can stream Culture via Apple Music.
Migos rap about the same set of subjects throughout their discography: mansions, cars, Bentley mall trips, watches, “new money”, and Shane’s Rib Shack. But never once does the listener get bored with their fantastic polyrhythmic rhyming, their rapid fire lyrics which land perfectly to the backdrop of lustful, funky tracks. Migos upped their game on Culture not only lyrically but musically by working with famed producers Metro Boomin and Zaytoven. Almost all of the songs on Culture could be singles, making us wonder if we really do have the Beatles of this generation on our hands.
To celebrate the release of Culture, Migos are going to host a show tonight, January 27th, in New York City’s Highline Ballroom. Though the event has been sold out for awhile, we have a few Migos tickets here. We don’t see that Migos will be coming back to NYC during their short stint through the U.S this Spring, so we suggest seeing them tonight if you can! Check out Migos performing Live at Jimmy Kimmel below: