UPDATE: 2014 One Direction Tour Dates have been announced! Check them out here.
Today is a sad day for teenagers across the city of New York. If you live under a rock, you may not know that One Direction is playing at Madison Square Garden tonight, and I can say with confidence that it’s going to be amazing. At their warm-up show in Connecticut this weekend, the boy band pulled all the stops – glitter cannons, a crazy light show, and a cover of Wheatus’s “Teenage Dirtbag.” However, lots of 1D fans will be without tickets.
At the time of writing this article, the cheapest ticket available for One Direction’s show tonight is listed for $684. To put this in perspective, Coldplay & Jay-Z’s NYE show is currently selling for $150. Usually, the day of a show, ticket prices will drop as sellers are anxious to sell tickets. However, with the demand on this particular show, and the vast amount of money available to some of NYC’s more privileged children via their parents, bad tickets are being bought at ridiculous prices. Sellers then don’t want to lower their prices, as they believe they will bait people into buying them at twenty times their face value – the cheapest One Direction tickets were originally listed for $34.50, an almost ludicrous thought now.
I wish that there was an easy solution to this (thankfully) rare problem. We addressed it earlier in the year with this article. But how do you know when to buy tickets early and when to wait it out? The only solutions I can give you are these:
First, if it is a New York show, do not hesitate. Often, NYC tickets will end up being far more expensive than other cities on the tour. I have seen many instances where it was cheaper to travel to a show in Jersey or Pennsylvania than it was to stay in New York and see it here. Put aside your irrational hatred for New Jersey and give it a chance some time.
Second, just use your judgment. Some bands and artists are more popular than others, and this will have more of an effect on ticket prices than you’d think. You also have to consider the audience of the artist – whether they are spoiled Manhattan children (cough, cough) or broke college students. The more money the average fan has to spend, the higher the price will be for you.
If you, like me, did not manage to get tickets to the Madison Square Garden show tonight, or perhaps to another event, take solace in knowing that most of it will inevitably be put up on YouTube anyways.