Stanley Cup Resale Market Costs Rangers $10 Million

The New York Rangers are finally back in the Stanley Cup after a 20 year hiatus, and the Tri-State area is hopping on the bandwagon. It is the first time championship games will be played in New York since 2009 Yankees (Giants won the Super Bowl in 2011 at Lucas Oil Stadium).

These factors have contributed to the Rangers having some of the highest resale prices ever for a Stanley Cup Final. It is actually cheaper to fly to Los Angeles to see the Rangers at the Staples Center than catch a game at the most famous arena in the world, Madison Square Garden.

These historically high prices also mean an even wider gap between the face value of Rangers tickets and their market value. Now nobody is losing sleep over how much money owner James Dolan makes in ticket sales, but the Rangers are leaving serious cash on the table.

Based on our very conservative estimates, the New York Rangers could be profiting an additional $3.5 million per game at Madison Square Garden by more accurately predicting demand.

Now how did we get to this number? The graphics below will help illustrate how the Rangers divide up their ticket sales per game.

Stanley Cup Ticket DistributionThe Pie Chart below illustrates the sale breakdown for the New York Rangers Stanley Cup Tickets, with the red showing the potential revenue lost to the secondary market per game.

Stanley Cup Revenue Breakdown

Notes: Potential loss from onsale is calculated by the 3,200 tickets that were sold for an average price of $700, which are expected to resell at $1,450. The potential loss from Season tickets is calculated by the projected 1,300 season tickets which will resell at 3.2x above face value.

These two conservative estimates equate to lost revenue of $3.5 million per a Rangers home game, or $10.5 million for all three home games.

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