The Super Bowl Halftime Show has become one of the most important cultural moments in entertainment, blending music, sports, and pop culture on the world’s biggest stage. Over the years, legendary performances from artists like Beyoncé, Prince, and Rihanna have transformed halftime into a global spectacle that often defines the Super Bowl itself.

For the 2026 Super Bowl LX, the NFL and Apple Music have officially announced Bad Bunny as the halftime headliner, marking a historic moment as the first Latin artist to headline the show solo. The announcement confirms what many fans hoped for: a performance that celebrates Latin music, global culture, and one of the biggest streaming artists in the world.

The Super Bowl and performance is scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, CA. Bad Bunny’s halftime show promises to be an unforgettable celebration of reggaeton, Latin trap, Benito’s Puerto Rican heritage, Latino power, and his world dominating hits.

Keep reading for everything you need to know about the Bad Bunny Halftime performance and how to buy cheap Super Bowl 2026 tickets.

Bad Bunny Confirmed as Super Bowl LX Halftime Performer

The selection of the Puerto Rican superstar represents a massive milestone for Latin music representation. With billions of streams, his latest record-breaking residency, and increasing crossover success in both Spanish and English markets, Bad Bunny represents the perfect intersection of cultural impact and mass appeal.

Why This Announcement Matters

Latin artists have previously performed the Halftime Show (Shakira and Jennifer Lopez co-headlined in 2020), but Bad Bunny marks the first time a Spanish-language artist will headline solo. Bad Bunny was Spotify’s most-streamed artist globally multiple years running, demonstrating unmatched digital influence.

His 2022 “World’s Hottest Tour” became one of the highest-grossing tours in history, proving his ability to fill massive venues and deliver spectacular live performances. Not to mention his 2025 “No Me Quiero Ir de Aquí” residency at the famous El Choli in Puerto Rico, which brought an incredible 600,000+ fans to the island.

Additionally, Levi’s Stadium in Santa Clara has a significant Latino population in the surrounding area, making Bad Bunny’s performance particularly meaningful for the locals.

Why Bad Bunny Was Chosen: The Selection Process

Since 2019, the NFL has partnered with Jay-Z’s Roc Nation as its live music entertainment strategist. Roc Nation plays the primary creative and selection role, working closely with the NFL and the halftime show sponsor, Apple Music, to identify headliners who can deliver cultural impact, global viewership, and unforgettable performances.

NFL Commissioner Roger Goodell has repeatedly stated that Roc Nation leads the creative vision for the halftime show. Jay-Z’s team evaluates artists based on current momentum, cultural relevance, production capabilities, and their ability to connect with diverse audiences worldwide.

Behind-the-Scenes Factors in Bad Bunny’s Selection

Several key factors made Bad Bunny the ideal choice for Super Bowl LX:

• Current momentum and album cycle: Bad Bunny continues to release chart-topping music and maintains massive streaming numbers, ensuring high audience interest during Super Bowl week.
• Global appeal and cultural impact: Bad Bunny transcends language barriers, attracting English and Spanish-speaking audiences alike. His music videos regularly surpass hundreds of millions of views, and his fashion-forward image makes him a cultural icon beyond music.
• Production capability: Bad Bunny’s live shows are known for elaborate staging, high-energy choreography, and visual spectacle—exactly what the Super Bowl halftime show demands.

What Fans Can Expect from Bad Bunny’s Super Bowl LX Performance

Bad Bunny’s halftime show will likely showcase a carefully curated medley spanning his biggest hits, incorporating elements of reggaeton, Latin trap, and pop crossovers. Here’s what fans can anticipate:

Hit Song Medley: Expect a high-energy setlist featuring fan favorites and chart-toppers. We think Bad Bunny’s setlist will potentially include:

• “Tití Me Preguntó:” A stadium anthem with infectious beats
• “Moscow Mule:” Perfect song to showcase Benito’s melodic versatility
• “Callaíta:” A breakthrough Bad Bunny reggaeton hit
• “Dakiti:” A track which accrued Billboard Hot 100 chart success
• “Me Porto Bonito:” Upbeat, energetic, and perfect for halftime
• “Un Verano Sin Ti:” Fan favorite from his record-breaking album
• “Safaera:” A dembow-infused fan favorite
• “DtMF:” The anthemic lead single from his latest LP DeBí TiRAR MáS FOToS
• Possible new music (such as his latest single “ALAMBRE PúA)

Visual Production and Staging: Bad Bunny’s concerts are known for their theatrical elements, vibrant colors, and cultural references. The Super Bowl performance will likely feature:

• LED stage designs will likely incorporate Puerto Rican flag colors and Latin cultural imagery
• High-energy choreography with professional dancers, representing the many various Latin dance styles
• Costume changes to reflect Bad Bunny’s fashion-forward style
• Pyrotechnics and special effects, similar to previous Halftime shows, will be designed to create viral social media moments
• Storytelling elements that celebrate Latin culture and Bad Bunny’s journey from Puerto Rico to global superstardom

A Spanish-Speaking Artist Takes the Nation’s Biggest Stage

One of the most interesting aspects will be how Bad Bunny balances his Spanish-language catalog with the Super Bowl’s predominantly English-speaking American audience. Fans can expect:

• Primarily Spanish lyrics with universal energy and visual storytelling that transcends language
• A cultural celebration that invites all audiences to experience Latin music’s global influence and appeal

Special Guest Predictions and Collaborations

Super Bowl halftime shows frequently feature surprise guest appearances, creating viral moments and social media buzz. Here are the most likely special guests for Bad Bunny’s performance:

• J Balvin: Fellow reggaeton superstar and frequent collaborator. Their hit “Que Pretendes” showcases their chemistry. J Balvin’s presence would serve to amplify the celebration of Latin music.
• Tainy: The legendary producer behind many of Bad Bunny’s biggest hits. Tainy could appear on stage or be featured prominently in the production.
• Chencho Corleone: Collaborated with Bad Bunny on multiple tracks and shares musical chemistry that translates to live performances.
• Arcángel: Another reggaeton icon who could add veteran star power and help represent the history of the genre.

Potential Crossover Guest Appearances

Drake: Has collaborated with Bad Bunny on “MIA” and could provide a bilingual moment appealing to hip-hop and pop audiences.

Rosalía: The Spanish singer has previously collaborated with Bad Bunny, on their 2021 hit “A NOCHE DE ANOCHE.” With an incredible voice and a unique flamenco-inspired style, Rosalía’s presence could add to the global, Spanish-speaking appeal of the show.

Post Malone: Has shown appreciation for Latin music and reggaeton influences, making him a potential crossover guest.

Bay Area Local Artists: Given the Super Bowl’s location at Levi’s Stadium in Santa Clara, CA, Bad Bunny might honor local Bay Area Latin artists and bring out regional talent. We expect him to connect the performance to the host city’s vibrant Latino community.

Super Bowl LX Halftime Show FAQ

Looking for a quick FAQ about the upcoming Super Bowl Halftime show? Here is everything you need to know to tune into Bad Bunny’s performance.

When is Super Bowl LX and where is it being held?

Super Bowl LX is scheduled for Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California. The halftime show typically occurs around 8:00-8:15 PM ET, depending on game flow.

How long is the Super Bowl halftime show?

The halftime show performance runs approximately 12-14 minutes. The entire halftime period lasts around 30 minutes to accommodate stage setup and breakdown.

Do Super Bowl halftime performers get paid?

Contrary to popular belief, Super Bowl halftime performers do not receive a performance fee from the NFL. However, the NFL covers all production costs, which can exceed $10-15 million. Artists perform for the massive exposure, streaming boosts, and promotional value that typically leads to increased album sales and tour ticket demand.

Has a Latin artist ever headlined the Super Bowl halftime show before?

While Latin artists have appeared prominently (Shakira and Jennifer Lopez co-headlined Super Bowl LIV in 2020, and Gloria Estefan performed in 1992 and 1999), Bad Bunny will be the first primarily Spanish-language artist to headline solo, marking a historic moment for Latin music in the U.S.

Can I attend the Super Bowl just for the halftime show?

No, the halftime show is included as part of the Super Bowl game experience. You must purchase Super Bowl game tickets to attend the halftime performance in person. However, the halftime show is broadcast on television and streaming platforms for free to viewers worldwide.

Where can I watch the Super Bowl LX halftime show?

The halftime show will be broadcast live on the network airing Super Bowl LX (typically CBS, FOX, or NBC on rotation), available on their streaming platforms, and likely simulcast on Apple Music with exclusive features given their sponsorship.

What time should I tune in for Bad Bunny’s halftime show?

The halftime show typically begins around 8:00-8:15 PM ET, though exact timing depends on game flow. We recommend tuning in by 7:45 PM ET to avoid missing the start of the performance.

Will Bad Bunny release new music before the Super Bowl?

While not officially confirmed, artists often release new albums or singles in the months leading up to their Super Bowl performance to maximize the promotional impact. Monitor Bad Bunny’s social media and music platforms for upcoming announcements.

How to buy Super Bowl LX (2026) tickets — smart tips for fans

Bad Bunny’s Super Bowl LX halftime performance represents a watershed moment for Latin music, cultural representation, and global entertainment. If you’re searching for how to get cheap Super Bowl tickets here’s a practical playbook:

Official & Premium Options

• On Location is the NFL’s official hospitality partner and sells official Super Bowl ticket packages (all-in hospitality, pregame parties, travel packages). For guaranteed seats and VIP experiences, this is the primary route. Expect packages to be live well before the game.

Resale & Secondary Markets

• If you’re hunting cheaper Super Bowl tickets, the secondary market will be the place to look — but comparison shopping matters. Look for verified marketplaces that show the all-in price up front, guarantee ticket authenticity, and offer clear Buyer Protection policies.

Timing & Tactics

• Set alerts now. As soon as packages and single-game inventory hit the market, set price alerts across multiple platforms.
• Be flexible on location. If you can take an upper-deck seat or be open to hospitality packages, you can sometimes find much better value.
• Buy sooner for guaranteed seats; wait for last-minute drops if you’re flexible and willing to gamble (prices sometimes dip in the final 72 hours but can also spike).
• Avoid scams. Use official vendors, or established, guaranteed secondary sellers (like TickPick) only.

For fans looking to attend Super Bowl LX in person, start your ticket search early, compare prices across verified platforms, and prepare for an unforgettable experience. Download the TickPick App for easy access to Super Bowl LX tickets, interactive seat views, and budget-friendly tools such as Price Freeze.

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