The Rolling Stone Party is one of Super Bowl weekend’s most anticipated events. It’s always packed with glamorous celebrities and the music is always on point. So what’s it like inside?
Well, the popular magazine has been throwing this party for years so they’ve got the details covered from venue to guest list. During Super Bowl 50, they attracted performers like Elle King, rapper Travis Scott, and international DJ Avicii, making it one of the hottest tickets in San Francisco.
Heineken and Belvedere were sponsors, and TAO restaurant and nightclub group helped throw this glitzy shindig. Stars like DJ Khaled, Adriana Lima, Snoop Dogg, Rob Lowe, and January Jones all put the party on their itinerary for the evening.
But this is nothing new. Last year’s party was epic too.
Rolling Stone’s Super Bowl 51 Party
For their 50th anniversary celebration, Rolling Stone nabbed the most unique venue in Houston. The Museum of Fine Arts in the city’s Museum District was decked out for its “Big Game Bash,” providing an intimate, luxurious dance floor and red carpet scene. Nas, DJ Cassidy, Big Sean, and Diplo all performed and Busta Rhymes jumped on stage to wow the crowd too. Busta surprised everyone by spitting a few rap lyrics and spraying onlookers with champagne.
With bass, strobelights, and so much excitement pumping through the crowd, it seemed like most people forgot they were in a museum – but who can blame them really? Diplo promised to turn the party up with his set, and that he did. Guests smashed their glasses on the floor during his performance as everybody got more amped and energized. The party instantly looked a lot more like a Vegas club than a room full of irreplaceable artwork. Diplo used the light screen behind him to display some of his own art, so hey, that’s kinda the same?
Mercedes Benz chauffered the VIP guests to and from the party, while Budweiser provided the booze as well as photo booths to create your own boomerangs (so you could brag about the event on Instagram, obviously). There were stations where you could design your own Mercedes using 3D imaging technology too.
Combining rap stars and DJs with fine arts is a pretty impressive feat, and Rolling Stone seemed to pull it off flawlessly. Who wouldn’t love stumbling through a hallway filled with classic works of art and famous people while dancing to great tunes?
So how much did it cost to get into the Rolling Stone Super Bowl Party? The average joe could hope to find tickets for around $750, but on the secondary market prices crept up to $1000 or $2500 a piece.
Celebs included, well, lots of reality TV stars. The Bachelorette’s Andi Dorfman was there wearing some sparkly shorts she designed herself. Then there were Josh and Matt Altman, the big-time real estate agents from Million Dollar Listing, along with Cynthia Bailey and NeNe Leakes of The Real Housewives of Atlanta. Crowds of fans in town for the game – and probably just some regular Houstonians too – bombarded the Museum District hoping for a celeb spotting.
Entourage’s Adrian Grenier made an appearance. Alyssa Milano, comedian JB Smoove, and Miss USA Olivia Culpo showed up to party too. And of course, there were lots of other beautiful people.
Rolling Stone always attracts a boatload of professional athletes, and Houston’s party was no different. Victor Cruz and Odell Beckham, Jr. of the New York Giants were spotted, as well as Montrezl Harrell of the Houston Rockets, plus Dallas Cowboy Ezekiel Elliott. NFL legends Eddie George and Warren Sapp snuck out on the dance floor to groove with fans and celebrities.
All rules went out the window as the night progressed and the crowded venue filled with the scent of marijuana smoke. Apparently this is pretty much par for the course at one of Rolling Stone’s parties. The event ended at 2AM when security pulled the plug on Diplo and told everybody it was time to get out.
If there was one thing to complain about, it seemed that the average ticket holder and partygoer was more excited to be there than many of the celebrities. Reporters remarked that the celebs looked annoyed by the state of the party and the dancefloor. But who cares? Let the normal people have their night in the spotlight with an open bar, jams, and an ambience to remember!
So what’s Rolling Stone got in store for Minneapolis in 2018? Will it beat a celeb-filled hip hop concert in a fine arts museum? Maybe. You never know…
What We Think: Rolling Stone has tons of experience throwing epic parties and they’re kinda in the business of knowing their music. So if you can get access to one of their Super Bowl parties, you can bet the jams will be awesome, the sponsors will deck out the venue, and famous athletes and celebrities will all turn out for the event.