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Guides — Page 3

Step-by-step guides and how-tos.

A comedian in silhouette on a small spotlit club stage seen from behind a full room of cabaret tables with drinks, warm stage light and a red back wall
12 min read

How to Run a Comedy Show That Actually Makes Money

Comedy is the cheapest live event to produce and one of the easiest to lose money on. Here's the room deal, the comic pay, the pricing, and the two-show trick that turn a comedy night into a real business.

Guides
An open cardboard moving box packed with blank event ticket stubs, a colorful coiled wristband strip, and a plain clipboard with an empty checklist, sitting on a bright desk between an open older laptop with a dark screen and a newer laptop with a blank glowing screen, a small green sticky note on the box, representing moving an event business to a new ticketing platform
9 min read

How to Switch From Eventbrite Without Losing Your Audience

Your audience lives in exportable files, not in Eventbrite. Here's the pre-flight checklist, the exact export steps, and what actually breaks when you move.

Guides
A calculator, a fountain pen, and a ruled ledger sheet on a matte-black road case backstage, with a blurred drum kit and warm stage lights glowing in the background
10 min read

Are Events Profitable? Real Margins by Event Type

Yes, but the margins are thinner than most people guess. Here are real profit ranges by event type, a worked P&L for a club night, and the levers that move the number.

Guides
Three blank event ticket stubs of increasing height in a row, tinted green, white, and coral, rising like a bar chart against a deep blue-to-coral gradient to suggest ascending price tiers
8 min read

Early Bird Pricing: Discounts, Tiers, and Cutoffs That Work

Early bird tickets aren't a discount, they're a cash-flow and momentum tool. Here's how deep to cut, how many tiers to run, and when to close each one.

Guides
A single smartphone on a bold blue-to-coral background, its screen glowing with a message bubble and a green send button, light streaks radiating outward to suggest one text reaching a whole audience
10 min read

SMS Marketing for Events: Playbook and Compliance

Text is the highest-converting channel most promoters ignore. Here's how to sell tickets by SMS, 10 templates that work, and the 10DLC and TCPA rules you can't skip.

Guides
Venue entrance at night with stanchions and a growing line under warm marquee light, a phone in the foreground showing an abstract campaign send screen, cool blue city light behind
8 min read

The Last-Minute Ticket Sales Playbook

The final week isn't a rescue mission, it's your main sales window. Here's a day-by-day plan to sell out the last seven days without gutting your price.

Guides
A clean calendar on a bold blue-to-green background with a single day marked by a glowing green ring, standing for the chosen on-sale date
9 min read

When to Put Tickets On Sale: Timelines by Event Type

How far ahead you should go on sale depends on the event. Here are recommended on-sale windows by type, why longer isn't automatically better, and how to schedule presale.

Guides
A large theater with rows of mostly empty seats and only a few scattered people facing a dim stage, a small red light in the distance, conveying an event that did not sell
9 min read

Why Your Event Tickets Aren't Selling (and How to Fix It)

Slow ticket sales usually trace to one of eight causes. Here's how to diagnose yours in order of likelihood, and the specific fix for each.

Guides
Event promotion calendar with weekly milestones, phone showing a social post, and printed schedule on an organizer desk
4 min read

The Event Marketing Timeline: How to Promote Your Event Week by Week

A week-by-week promotion plan for event organizers: when to announce, when to launch presale, how to survive the mid-cycle slump, and how to run the final push.

Guides
Event tickets, pricing chart, calculator, and wristbands on an organizer desk
4 min read

How to Price Event Tickets: A Practical Guide for Organizers

A step-by-step framework for pricing your event tickets: covering costs, reading your market, tiering smartly, and adjusting without alienating early buyers.

Guides