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Guides

Step-by-step guides and how-tos.

Three blank event ticket stubs of increasing height in a row, tinted green, white, and coral, rising like a bar chart against a deep blue-to-coral gradient to suggest ascending price tiers
8 min read

Early Bird Pricing: Discounts, Tiers, and Cutoffs That Work

Early bird tickets aren't a discount, they're a cash-flow and momentum tool. Here's how deep to cut, how many tiers to run, and when to close each one.

Guides
A single smartphone on a bold blue-to-coral background, its screen glowing with a message bubble and a green send button, light streaks radiating outward to suggest one text reaching a whole audience
10 min read

SMS Marketing for Events: Playbook and Compliance

Text is the highest-converting channel most promoters ignore. Here's how to sell tickets by SMS, 10 templates that work, and the 10DLC and TCPA rules you can't skip.

Guides
Venue entrance at night with stanchions and a growing line under warm marquee light, a phone in the foreground showing an abstract campaign send screen, cool blue city light behind
8 min read

The Last-Minute Ticket Sales Playbook

The final week isn't a rescue mission, it's your main sales window. Here's a day-by-day plan to sell out the last seven days without gutting your price.

Guides
A clean calendar on a bold blue-to-green background with a single day marked by a glowing green ring, standing for the chosen on-sale date
9 min read

When to Put Tickets On Sale: Timelines by Event Type

How far ahead you should go on sale depends on the event. Here are recommended on-sale windows by type, why longer isn't automatically better, and how to schedule presale.

Guides
A large theater with rows of mostly empty seats and only a few scattered people facing a dim stage, a small red light in the distance, conveying an event that did not sell
9 min read

Why Your Event Tickets Aren't Selling (and How to Fix It)

Slow ticket sales usually trace to one of eight causes. Here's how to diagnose yours in order of likelihood, and the specific fix for each.

Guides
Event promotion calendar with weekly milestones, phone showing a social post, and printed schedule on an organizer desk
4 min read

The Event Marketing Timeline: How to Promote Your Event Week by Week

A week-by-week promotion plan for event organizers: when to announce, when to launch presale, how to survive the mid-cycle slump, and how to run the final push.

Guides
Event tickets, pricing chart, calculator, and wristbands on an organizer desk
4 min read

How to Price Event Tickets: A Practical Guide for Organizers

A step-by-step framework for pricing your event tickets: covering costs, reading your market, tiering smartly, and adjusting without alienating early buyers.

Guides