Nowadays, if you want to make yourself known in the music industry, you'll have to come up with something pretty spectacular, as there are so many incredible voices occupying the airwaves, vying for a chance to be heard. But James Bay managed to arrive, and not so quietly either. With his original style of mixing electro-pop and soul, in addition to his evocative lyrics, James Bay won the affections of fans across the board. Echoing influences from Ed Sheeran and Ben Howard, and Hozier, James Bay falls in line with the other incredible songwriters who are dominating the alt-music genres. From a small English town to the top of the British Top 10, James Bay has made some huge strides in a very short amount of time.